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People & Pioneers.

Our Key Personnel:

Darren Noyce MMRS: Managing Director / Chief Consultant

• 20 years industry experience.
• Media, Internet, Mobile, Financial Services, Sports and Leisure.
• BSc (Hons) Marketing and Statistics
• Full member of MRS and a member of the CIM and Marketing Society.

Rob Horton: Research & Insight Director

• 10 years industry experience
• Alcohol, Media, Internet, Mobile, Financial Services & Retail (e-tail) knowledge/expertise
• BA (Hons) Social Science
• Experience in new & traditional research methodologies, particularly online (quant/qual)
• Heads up Sport: SKOPOS

Scott Dodgson: Research & Insight Director

• 10 years industry experience
• Food & Drink/FMCG, Financial, Social & Economic
• BA (Hons) Geography
• Experience across new & traditional research methodologies
• Consumer research specialist

Jim Whelan: Research & Insight Director

• 10 years industry experience
• Automotive, FMCG, Online Gaming, Technology, Travel/Tourism expertise
• BA (Hons) French/Spanish
• Specialist in international, multicultural research

Paula Juson: Research Director

• 17 years industry experience
• Runninng alongside the more traditional qualitative and quantitative methodologies Paula has recently become somewhat of an expert in the field of online qualitative including i-forums and ethnographic studies
• Diploma in Marketing

Jay Carlsen: Research Manager

• 5 years industry experience
• Specialist in Media & Entertainment, Music, Sport & Online Gaming research
• BA (Hons) Marketing
• Enjoys travelling, going to gigs, playing the guitar & drums (not at the same time), cooking & the tube

Susanne Reese: Head of Innovation

• Client-side service. Online research.
• Mobile and New Media.
• BSc (Hons) Business and Marketing

Dr Olaf Wenzel: Head of Methods & Statistics

• Statistician and Multi-variate analyst.
• Lecturer for market and social research.
• Chair of DGOF (Online Research Forum)
• PhD in Economics and Business Administration

Abdi Mohamed: Head of Operations & Analytics

• Agency & Client-side experience
• Data preparation, processing, analysis and statistics
• MSc Information Technology
• BSc (Hons) Maths & Computing

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