Tailored Methodology.
Our methodology changes to suit the research objectives.
We approach each mission afresh. No preconceptions, no prejudices;
only a wealth of ways of working including:
- Online surveys: In terms of time
and cost efficiency, nothing can match online surveys.
The data quality is as high as traditional market research
but with the reduced field costs, faster field time
and repeatability potential unique to online work.
- Online Access Panels: Opinion People™
is our market-leading online research pool
of over 300,000 consumers across Europe. Composed of
reliable, invited members from a broad demographic range,
the Opinion People™ panel guarantees effective information with
high response rates and rapid turnaround.
- Bespoke Client Panels: We are adept
at designing, building and running client panels of
customers, users, or even employees.
- Offline surveys: When the nature
of the research mission means that questions must be
lengthier and more discursive or the results from an
online survey could potentially be misleading, offline
surveys are the best solution. We know when this is
right and how best to organise this. Our offline surveys
may be conducted by telephone or face to face, depending
on what is necessary and best suits the research objective.
- Advanced Statistics: Our internal
experts enable us to undertake more complex analyses
including Regression, Cluster, Factor and Correspondence
for the likes of Market Segmentation and Brand Mapping.
And SKOPOS will describe and implement these analyses
in ways you understand.
- Qualitative Research: Increasingly,
more indirect and projective techniques are required
to uncover deeper insight. Our team of qualitative researchers
and mystery shoppers are trained to mine this potentially
‘richer seam’.
- Online Omnibus: These are regular
surveys of 500 – 1,000 UK online consumers via our SnapShots
omnibus. If you would like to try this service for free,
click here.
