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Press Release on behalf
of SKOPOS Market Insight 3rd May 2007 New Insight
i-Suite™ 2.0 from SKOPOS With
innovation at the heart of the business, SKOPOS market insight (the pioneering
bespoke market research, insight & consulting company) today announces the
launch of its newly revised suite of online techniques and applications; each service
designed to facilitate productive insight - and applicable to most market
places and clients - and utilising the latest Web 2.0 principles. The
SKOPOS Insight i-suite™ 2.0 includes: i-groups™: chat-style online focus groups for exploration and evaluation of markets, ideas, communications, etc. i-forums™: longitudinal message board discussions utilising a ‘micro panel’ for social networking of ideas and concepts. i-panels™: bespoke customer panels and social communities for the unique mix of marketing and insight. i-mobile™: SMS and mobile internet surveys for niche market insights, and adding depth and versatility to existing online panels. Susanne
Miles, Head of Innovation at SKOPOS market insight, says: “We have been working on this suite of
tools for over 5 years now. Each tool is blended from our experience in the
online area; client feedback and respondent contribution. We are making
these available to clients in each of our key markets, including Media,
Digital, Telecoms, Finance and FMCG.” Each
unit and division within SKOPOS will make these available to clients, but for
more details please contact Darren Noyce, Managing Director. Darren Noyce MMRS, Managing Director E: Darren.Noyce@SKOPOS.info
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