The SKOPOS SKOPE™

news & views for Summer-Autumn 2007

Classical research; forward thinking

SKOPOS expands through new offerings
SKOPOS reports excellent financial performance for 2007

For the first half of the year, SKOPOS is pleased to announce that its turnover rose by a staggering 72% year-on-year and its incoming orders were up 56% compared to 2006.
SKOPOS launches new SK4 “Ultra-Analysis” Department

SKOPOS market insight is very proud to announce the launch of its SK4 Department (Science, Sampling, Statistics & Synthesis…. Knowledge, Know-how; Keystones & Keynotes) which will provide methodological analysis and insight to clients. With over 10 years in statistical methods and sampling, Dr. Olaf Wenzel has been appointed as the European head of SKOPOS SK4, supported by (Dr.) Marcin Pont and Ioannis Kranitis in the UK.


For further details on SK4 please contact Marcin.Pont@SKOPOS.info.
SKOPOS launches new online/offline Kwal™ Department

By the creation of SKOPOS Kwal™, SKOPOS will provide a new take on qualitative research, uniquely combining online and offline qualitative approaches, with online and offline ethnography (observation).


For further details on Kwal™ please contact Paula.Juson@SKOPOS.info.
New Insight i-Suite™ 2.0 from SKOPOS

With innovation at the heart of the business, SKOPOS market insight announced in May the launch of its newly revised suite of online techniques and applications.


For the Full Press Release please click here.

insight; innovation

SKOPOS delivers actionable insight and innovation to key clients
SKOPOS helps Tesco.com E-mails remain relevant to customers

Tesco have recently commissioned SKOPOS for 3 separate qual/quant surveys of which the main piece is their 12 month e-mail tracker looking at the perceptions, behaviour/barriers and evaluation of their e-mail communications. From this, SKOPOS will provide insightful and actionable findings to ensure 'every little helps'.
M&M Europe, BSB Media and SKOPOS survey reveals advertisers as most hard working of all media disciplines, with 11% working 61+ hrs per week

With fieldwork conducted all over Europe, across all media disciplines and voicing the opinions of over 500 executives in the field, the research offers a comprehensive, reliable and intriguing SnapShot of the Advertising and Communications industry.


For the Full Story please click here.
SKOPOS kicks off Reader Panel for thelondonpaper

thelondonpaper has commissioned SKOPOS to set up their pioneering online research panel for the London community. SKOPOS, with its extensive panel set-up experience for Vodafone, Yahoo, GMTV and Business Week, etc., will maintain the panel and provide the free daily publication with real-time reader feedback and a precise picture of its audience.


For the Research Magazine article please click here.

SnapShots & LandScapes

Painting the LandScape of SKOPOS internal performance and news
SKOPOS hires new Insight Consulting Director!

Andy Gallacher, ex-Haymarket and Opinion Matters Director, has been brought in as Insight Consulting Director to grow the SKOPOS Consulting business.


For the Full Press Release please click here.
MD hits SKOPOS heights (again!)

Darren Noyce, founder and MD of SKOPOS market insight, reached (once more) the summit of mount SKOPOS in Zakynthos in June. Being as fit as he is, Darren jogged there and back from the resort which he claims was 5 miles from the summit, but it could just have been the altitude talking!


SKOPOS on Facebook

Have you ever been poked? Following the launch of the YouTube promotional video, SKOPOS also recently joined the much-discussed Facebook community. SKOPOS now has its own group called "SKOPOS market insight". All those interested to meet its key members, discuss about the company or write on its wall, log in to Facebook and type 'SKOPOS market insight' in the search function.
Sport: SKOPOS - the specialist Sports, Gaming & Gambling Team

Following the set-up of Sport: SKOPOS (with Director Rob Horton attending Soccerex 2007 at the new Wembley), the team have been justifying their interest in the Sports & Leisure industry through participating in various sporting activities:

  • 2007 MRS Football Tournament (1st July)
  • 2007 MRS Golf Tournament (9th July)
  • 2007 Marketing Society 20Twenty Cricket Challenge (24th August)
  • Red Bull Sponsorship on F1 car at British Grand Prix (see 2nd photo to right)

Also, Sport: SKOPOS reported on clients' and peers' expectations on the outcome of the Rugby World Cup 2007 and many more aspects of the tournament. Hail to the 6% of respondents that predict an England win!


For the Full Press Release on the Rugby World Cup 2007 Industry Survey please click here. For further details on Sport: SKOPOS please contact Rob.Horton@SKOPOS.info.


Please meet SKOPOS at...
  • The Research Club (Piccadilly, September 27th)
  • Internet Retailing 2007 Conference (Hammersmith, October 2nd)
  • Insight Show 2007 (Earl's Court, November 20th-21st)
  • MRS's Research Conference 2008, London (SKOPOS is the proud sponsor of the MRS annual conference)
And don't hesitate to Ask SKOPOS...

E: ask@SKOPOS.info
T: +44(0)207 953 8 359
W: www.SKOPOS.info