PRESS RELEASE ON BEHALF OF SKOPOS market insight

 

2nd Nov 2004

Statistics and Methods Expert joins SKOPOS Senior Ranks

SKOPOS market insight, the progressive research and marketing consultancy, has hired Dr. Olaf Wenzel – an expert in modern and classical methods, analysis and statistics.


Previously at Psyma in Germany, and a post graduate in advanced research methods and analysis, Dr. Olaf Wenzel will work for both the SKOPOS UK (London) and SKOPOS Germany (Cologne) offices, advising on more complex research designs and conducting advanced analyses. This will include applied market/customer segmentation, advanced conjoint/trade-off (online and offline), deductive relational analyses (e.g. CHAID), and other bespoke analyses for the SKOPOS Group.

Darren Noyce, Managing Director of SKOPOS UK says:

“Hiring Dr. Olaf Wenzel spotlights our advances in attracting the best experts and consultants, and reinforces our desire to continually improve our offer to marketing and business decision-makers. Dr. Olaf is considered one of the top 3 statistics and multi-variate experts in Germany, and having this available across the SKOPOS company can only be good for our clients. We are already working with Dr. Olaf on a sophisticated online conjoint exercise - and the aim as always is to deliver meaningful and effective information to our client based on this analysis”.


CONTACT DETAILS

For more information, please contact:

Darren Noyce, SKOPOS 
T: 0207 953 8359
E: Darren.Noyce@SKOPOS.info