SKOPOS scores with Soccerex:

Football’s leading business convention and exhibition

London 8th November 2007: SKOPOS Market Insight (www.SKOPOS.info) is delighted to announce the addition of Soccerex to its growing client list. As the leading global convention and exhibition for the business of football, Soccerex attracts senior decision makers from the world of football.

The Sport SKOPOS division is run by Rob Horton, Director who says “With the 2010 World Cup in South Africa rapidly approaching, the 2007 Soccerex convention in Johanesburg will be attended by the key figures in the world of football, including veteran players, senior club representatives and businesses. We’ll be there to gather and analyse their views using a unique ethnographic approach to research the views and opinions of those attending and exhibiting at the event.”

The research approach will utilise a research approach from SKOPOS’s recently introduced new research division, Kwal™, which is dedicated to delivering high quality surveys combining online and offline qualitative approaches with observational techniques.

Charlie Taylor, Marketing Director of the Soccerex convention believes that SKOPOS are the ideal research partner for the event. “We chose to work with SKOPOS because of their expertise in sports research, their flexible and customised approach to our needs and their specialisms in qualitative research. We’re really looking forward to seeing the results of their research later this year.”

SKOPOS is a leading research agency providing pioneering solutions to companies including O2, Sky, Tesco, Yahoo!, GMTV, BusinessWeek and News International.

Ends

Media Enquiries
SKOPOS contact
Rob Horton, Research & Insight Director
Tel: 0207 953 8359
E: Rob.Horton@SKOPOS.info

Lucy Green, Greenfields Communications Ltd
Tel: +44 (0)7817 698366 lgreen@greenfieldscommunications.com

About SKOPOS
SKOPOS offers a customer-led, research-based market insight service. We have proven skills in designing research surveys, using both traditional and innovative techniques, through to analysis to provide the insight our clients need to drive their business. SKOPOS has offices in London, Cologne, Berlin and Paris.

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