SKOPOS UK Appoint New Managing Director,


The international market research company SKOPOS, are pleased to announce the appointment of Darren Noyce as Managing Director for the UK. Darren will leave Harris Interactive/Total Corporation where he works as Research Director and begin his new role at SKOPOS at the beginning of April.

Through maximising SKOPOS’ commercial advantages – its unique understanding of Internet business and it’s active and constantly expanding pan-European panel of Internet users for online research, Darren will be in charge of growing the Chiswick based UK division of the company.

Building on SKOPOS’ existing client relationships both in the UK and Europe will also be key to Darren’s role. Current clients include Egg, Siemens, Ericsson, BMW and T-Online. Target growth areas will include domestic and international, consumer and B2B markets, as well as specialist sectors such as e-commerce and online financial services.

Darren Noyce says:
“Growing SKOPOS in the UK is a fantastic challenge for me and one that I can’t wait to get my teeth into. I am eager to stress to the UK market that SKOPOS is not just about online research. The SKOPS philosophy is simply Intelligent Research; combining the best offline and online research methods, with business understanding and first class service. This has and will empower our clients’ decision-making and ultimately ensure their success – and keep them coming back to SKOPOS!”

Olaf Hoffman (MD) says:
“Getting Darren Noyce on board for the UK is a real boost for us. Darren’s strong experience of traditional and modern data collection methods, especially from his time at Harris, will greatly enhance our capabilities here. His knowledge of various business sectors will also help us to apply our abilities, and his informal yet dynamic management style will be a real bonus for the staff and the business. Above all else, I can’t wait to introduce him to our clients”.

About SKOPOS
SKOPOS is an internationally operating market research company focusing on automotive, telecommunications, media, marketing, Internet and consumer goods. Being a full-service agency, SKOPOS covers all aspects of market research: online and offline research, qualitative and quantitative methods. A part of the dooyoo group, it operates in the UK, Germany, France, Italy and Spain.

For further information:
SKOPOS UK - Darren Noyce 0208 747 4591 darren.noyce@skopos-mr.co.uk

Press enquiries – Keeley Tredwell 0208 747 2074 keeley@dooyoo.co.uk