SKOPOS, the international market research,
today announce that they have hired Darren Noyce as UK Managing Director.
Darren exits his Research Director role at the London office of the Harris
Interactive/Total Corporation, and will takeover the new position at the
beginning of April 2002.
Darren will be in charge of growing the company in the UK
from its office in Chiswick, maximising the commercial advantages available to
the firm - its unique understanding of internet business; its active and
ever-growing pan-European panel of internet users (“SKOPOS Euro-Panel”)
for online research; and building on its existing relationships with clients in
the UK and from the company’s operations in Europe. (Clients include Egg,
Siemens, Ericsson, BMW,
and T-Online).
This growth will include domestic and international,
consumer and B2B markets, as well as specialist sectors such as
e-commerce and online financial services.
Darren Noyce says:
“Growing Skopos in the UK is a fantastic challenge for me
and one that I can’t wait to get my teeth into. I am eager to stress to the UK
market that Skopos is not just about online research. The Skopos philosophy is
simply Intelligent Research; combining the best offline and online
research methods, with business understanding and first class service. This
has and will empower our clients’ decision-making and ultimately ensure their
success – and keep them coming back to Skopos!”
Darren will report directly to the company’s German HQ in Cologne.
Olaf Hoffman (MD) says:
“Getting Darren Noyce on board for the UK is
a real boost for us. Darren’s strong experience of traditional and modern data
collection methods, especially from his time at Harris, will greatly enhance
our capabilities here. His knowledge of various business sectors will also help
us to apply our abilities, and his informal yet dynamic management style will
be a real bonus for the staff and the business. Above all else, I can’t wait to
introduce him to our clients”.
About Skopos, yes!!! Perhaps see
website for some sentences.
SKOPOS is an international market research agency. A part of
the dooyoo group, it operates in the UK, Germany,
France, Italy and Spain. Offering full service
traditional research, SKOPOS also specialises in online methodologies.
Contact Details: Darren Noyce
and HQ (me)
