PRESS RELEASE
On Behalf of SKOPOS MR & BusinessWeek
13th May 2002
SKOPOS to run BusinessWeek
Online European Advisory Board
~Net the Perfect Medium~
SKOPOS ,
the international market research firm, and BusinessWeek
today announce that after a competitive bidding process SKOPOS have been
commissioned by BusinessWeek to establish and
maintain a panel of 1,000+ print and online subscribers of the influential
business magazine.
The
long-term contract involves the online recruitment, online panel management as well
as regular tactical and strategic web-surveys amongst the panel. This will all
be centrally co-ordinated in London, at the UK
office of SKOPOS.
The
panel will be utilised and positioned as a European
Advisory Board, and selection will be by invite only. This mirrors existing
BusinessWeek panels in the US
and Asia.
Darren Noyce, SKOPOS Director UK & Ireland, says:
“SKOPOS are very excited to
be working for one of the most renowned titles in the business media market.
This builds on our experience of online and panel work for other major players
in the automotive, telecoms, financial services and media markets. Due to the
nature of the market, the study objectives and the high level respondents, the
net is the perfect medium.”
SKOPOS operate the 50,000+ strong SKOPOS EuroPanel of
European Internet users, and also provide bespoke online panel and survey
services to the likes of SIEMENS, EGG, ANHEUSER BUSCH, and FORD.
Alison
Turner, European Research Manager at BusinessWeek,
says:
“This is a very important
investment for BusinessWeek, reflecting our
commitment to providing relevant leading market intelligence for our clients”.
About SKOPOS
SKOPOS
is an internationally operating market research company focusing on automotive,
telecommunications, media, marketing, Internet and consumer goods. Being a
full-service agency, SKOPOS covers all aspects of market research: online and
offline research, qualitative and quantitative methods. A part of the dooyoo group, it operates in the UK,
Germany, France, Italy
and Spain.
About BusinessWeek
BusinessWeek is the world's best selling
business magazine, with a worldwide circulation of 1,087,000 and 5.4 million
readers each week. It is a publication
of The McGraw-Hill Companies. BusinessWeek analyses, interprets and forecasts news from
around the world by calling on its world-wide network of over 200 editorial
staff in 30 offices.
The McGraw-Hill Companies is a
global information services provider meeting worldwide needs in the financial
services, education and business information markets.
For more details contact:
Darren Noyce, Director UK
& Ireland,
SKOPOS
Tel 0208
747 4591
Mob 0796
858 2564
Email Darren.Noyce@SKOPOS-MR.co.uk
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