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4th September 2006Develops market sector teams and Launches “FULL CIRCLE” Service 
In order to communicate and expand the broad abilities of the research all-rounder, and most importantly focus on client needs, SKOPOS Market Insight & Consultancy Ltd. (UK) has developed a new FULL CIRCLE proposition, initially manifesting itself in the form of NEW dedicated teams of researchers for a number of key market sectors. These include Media, Ecommerce/Internet, Finance/Banking, Technology/Telecoms, Sport/Travel/Leisure, FMCG/Food & Drink, Automotive, Pharma, etc.. All will cover UK and international data collection.
Darren Noyce, Managing Director of SKOPOS market insight says, “This really is a FULL CIRCLE move for SKOPOS. We began in 1995 as a full service research company, founded by two qualified psychologists serving a broad array of clients, providing expert advice and knowledge, and collecting data any which way. Due to client demand, we are now re-focussing our operations in the UK around full service research with: passionate research experts; dedicated market teams; and a comprehensive set of data collection tools and instruments. We really believe that this is what clients want, now and in the long-term. We will be investing and hiring to provide this. Watch this space for more announcements on new SKOPOS hires, investments, and launches.” Alongside this internal restructure SKOPOS have also signed agreements with a number of fieldwork companies to provide support for telephone, face to face and qualitative data collection services – supplementing SKOPOS’s own resources for CATI, online and panels. These include Consumer Profile (already a designated sister company) for consumer fieldwork, IFF for B2B, ORC Direct for international CATI, and Sparkler for qualitative. This move will develop, formalise, and no doubt strengthen existing sub-contractor relationships, supplement in-house expertise for online data collection and panels (available through the company’s independent SOS Bureau™ and OpinionPeople™ divisions), and maximise SKOPOS clients’ satisfaction and effectiveness. For more information contact: Donna Hubbard, Head of Client Connections, SKOPOS market insight. E:Donna.Hubbard@SKOPOS.info Darren Noyce, MD, SKOPOS market insight. E:Darren.Noyce@SKOPOS.info |