 
17th November 2008SKOPOS to Speak at Global Soccerex Football Conference, South AfricaRob Horton from innovative market insight providers SKOPOS will examine the effectiveness of FIFA brands in this presentation entitled “Understanding the impact and persuasiveness of brands in advance of the 2010 FIFA World Cup” Agency also “Official Research and Insight Partner” SKOPOS market insight (www.SKOPOS.info) is delighted to announce its continued partnership with Soccerex (Johannesburg, Rio de Janeiro and London). Whilst England are aiming to plan for next year’s 2010 World Cup with a repeat of their 5-1 hammering of Germany on Wednesday evening, SKOPOS will be busy preparing to speak to senior sporting decision makers from around the world of football and sport in general at next week’s global convention in South Africa. Joseph S Blatter - FIFA PresidentRob Horton, SKOPOS Director says “This is another great fillip for SKOPOS and illustrates our continued prowess in the sport and events arena. By taking advantage of our South African research panel, we are very much looking forward to speaking to the likes of Adidas, Castrol, Budweiser, Coca Cola, McDonalds, Sony and Visa on assessing the impact and effectiveness of their sponsorship campaigns in advance of the 2010 FIFA World Cup”.As ‘official research and insight provider’ for Soccerex Conferences, SKOPOS will also be undertaking qualitative vox-pops with delegates assessing the impact of the credit crunch on the football industry, whilst also sending online surveys to all delegates and exhibitors post the conference. With the 2010 World Cup in South Africa rapidly approaching, the 2008 Soccerex convention in Johannesburg will be attended by the key figures in the world of football and David Wright, Marketing Director of the Soccerex convention believes that SKOPOS are the ideal research partner for the event. “I am delighted to secure the services of SKOPOS as our official research partner for Soccerex 2008. The research they carried out for us at Soccerex 2007 and the Soccerex London Forum 2008 has proved highly influential in shaping our 2008 conference programme and the event as a whole. We look forward to continuing our successful relationship with SKOPOS and using their services to further advance the Soccerex product.” Please click here for a detailed look at this year's Sector Specific Timetables >> SKOPOS market insight is a leading research agency providing pioneering solutions to companies including Chrysler, News corp., O2, Royal Mail, Tesco and Yahoo! Sport: SKOPOS is a specialist insight provider in the sports and leisure arena offering value add research for companies such as 888.com, Betfair, Ladbrokes, Budweiser and Manchester City Football Club. Ends About Soccerex Now in its 12th year, Soccerex has firmly established itself as the only global convention dedicated to the professional b2b football environment. The event was successfully launched at Old Trafford in Manchester in 1997, and has since grown into an exceptional 4-day event: an international conference, exhibition and football festival. The regular attendance of football's senior decision makers has attributed to Soccerex's status as the 'must-attend' event in the football calendar, with Joseph S Blatter – FIFA President saying, "when Football meets the Economy and Football meets Media, then it is Soccerex". For further information about Soccerex please contact David Wright on +44 208 987 5518 or email david@soccerex.com About SKOPOS SKOPOS offers a customer-led, research-based market insight service. We have proven skills in designing research surveys, using both traditional and innovative techniques, through to analysis to provide the insight our clients need to drive their business. SKOPOS has offices in London, Cologne, Berlin, Paris and Johannesburg. For more information please visit www.SKOPOS.info SKOPOS market insight contact:  Rob Horton, Research & Insight Director
T: 0044 (0)207 953 8 359 E: Rob.Horton@SKOPOS.info |