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Press Release on behalf of News International
3rd May 2007SKOPOS Market Insight has recently been successful in securing the Reader Panel for thelondonpaper where over 2000-3000 people will be recruited via thelondonpaper and thelondonpaper.com. Thought of by many as the most interactive paper, inviting guest columnists and having many new and exciting articles of things happening in and around your area, News International’s thelondonpaper was reported to top its direct competition with amount of papers circulated. Results from March 2007 show a circulation of 502,158— compared with Associated Newspapers’ competitor The London Lite on 400,212. Commenting on this great success Rob Horton, Research and Insight Director, says: “Having established and utilised insight panels for the likes of GMTV, BusinessWeek and EMAP to name but three, SKOPOS go from strength to strength in the field of Applied Media Panels. We are very pleased and proud to have been selected by News International for thelondonpaper panel and very much look forward to providing timely insight to key decision makers within the business. And being online, for those of you in London worried about waste; of course all surveys will be paper free!” David Howells, of News International says: “The new reader panel for thelondonpaper will be a very valuable tool, helping News International to understand the opinions and needs of this key audience in London. In addition we will be able to provide data to our advertisers regarding the efficacy of their campaigns. By building thelondonpanel.com, we will gather information on an exclusive community of Londoners with their current thoughts and help us ensure that the paper represents what our readers want and that thelondonpaper remains number one!” Duncan Wells, Head of Client Communications adds: “With thelondonpaper so very visible in everyday London life, the excitement with working for such a well known name is something to be very excited about. We are positive that rewards can be reaped for both parties!” First released on the 04 September 2006, thelondonpaper quickly became the leading free evening newspaper, distributed all over London with over 500,000 readers daily. Owned by News International which is responsible for publications such as The Sun, News of the World, The Times and The Times on Sunday it delivers interesting and newsworthy features directly to people throughout London on a daily basis. Articles include news, sport, reviews, opinions and competitions from people all around the world. As an innovative and insight driven company, SKOPOS are proud to be working with the leading evening newspaper in London and are hoping that their ideas and input will put thelondonpaper even further ahead than its competition. If you would like to discuss this or anything else then please do not hesitate in contacting Duncan Wells on the below details. Duncan Wells, Head of Client Communications E:Duncan.Wells@SKOPOS.info Tel:0207 953 8 359 |
