PRESS RELEASE on behalf of SKOPOS market insight

23rd November 2006

New Director to build on New Direction
~ Horton Hired from Harris ~




SKOPOS Market Insight, the UK’s progressive research company, has hired Rob Horton as one of a team of new Directors of Research/Insight facilitating the company’s new structure and growth.

Mr. Horton joins SKOPOS market insight after long stints at both Research International and lately Harris Interactive. Rob took his honours degree in Sociology/Psychology in the early 90's and since then he has applied this in his roles and quickly climbed the research and consulting career ladder.

In recent years he has ran research teams; directed a large number of very large and significant insight studies; and consulted for a range of well known brands. In essence, nothing will change when Rob joins SKOPOS market insight. Rob will be joining the team in early January, after his tour to Hong Kong and Australia, where he will be enjoying the days spent watching the Ashes.

Darren Noyce, Managing Director of SKOPOS MI&C Ltd. says ... "Rob will make a huge difference to SKOPOS and most importantly our clients. Mr. Horton has a breadth and depth of experience that will be invaluable in the conduct of our research and delivery of market insight. Being a music, media and sports fan like Rob, I also look forward to long chats about Roses v Mondays, CD v vinyl, WBA v City and cluster v CHAID!"

Rob Horton says... "Joining SKOPOS is a new and exciting challenge. The in-depth consultative approach where SKOPOS add value to every stage of the research processes was fundamental in my decision to move from Harris Interactive and I am very much look forward to integrating my skills set to the benefit of all future client relationships. Furthermore, I hope that my love of gigs, festivals, West Bromwich Albion FC and a 7 week stint watching England retain the Ashes will be the perfect pre-cursor to a successful career at SKOPOS!"

For more information contact:

Duncan Wells, SKOPOS market insight
E:Duncan.Wells@SKOPOS.info
Tel:0207 953 8 359