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27th June 2006New SKOPOS market insight office opens in South Africa  Susanne Reese, previously head of SOS Bureau UK (the field&tab division of SKOPOS UK), has just opened the new branch of SKOPOS market insight in South Africa, launching the company’s existing services there including: full service market research consultancy, the SOS Bureau and online panels. The new office operates out of the Johannesburg/Pretoria area. Susanne Reese, with a background in Marketing and Customer Service prior to SKOPOS, is Director of the new SKOPOS South African office and will be in charge of the day to day operations, recruitment and generating new business. Susanne says, “This is indeed an exciting opportunity for me and SKOPOS. The challenges of setting up a South African office are slightly different to that of other markets, mainly because online research, although growing in use, is still very much in its infancy compared to more developed markets. However, I am confident that we will lead the way in penetrating this market using our existing pioneering expertise from Europe, and combining this with local knowledge to set up a successful research institute in RSA”. Susanne will be reporting to the UK London office, headed by Managing Director Darren Noyce. Darren says, “This begins the expansion of SKOPOS outside of Europe, where we already operate in most major markets. South Africa shows a lot of growth in Media, especially Ecommerce, Online and Communications, and we hope to leverage the SKOPOS strengths in these sectors to great effect in the wonderful and emerging South African market.” CONTACT DETAILS For more information, please contact: Donna Joy Hubbard, Head of Client Connections, SKOPOS market insight. E:Donna.Hubbard@SKOPOS.info Susanne Reese, Director, SKOPOS market insight, South Africa E:Susanne.Reese@SKOPOS.info |