PRESS RELEASE ON BEHALF OF

SKOPOS market insight & Tigerprint

 

5th Nov 2004

SKOPOS market insight and Tigerprint
launch weekly Xmas Monitor
- space remains for other sponsors/subscribers

SKOPOS market insight, the progressive research and marketing consultancy, has launched in conjunction with Tigerprint (part of Hallmark, the greeting cards company) a Xmas Monitor - given the name SKOPOS Xmas SnapShots 04.

This weekly Xmas omnibus will survey 500 UK shoppers every week in the run up to Xmas, and gather information such as:
  • have you started shopping for Christmas yet
  • if so what have you bought   .......food, drink, cards, wrap,
  • decorations, tree, lights, gifts
  • would you say you feel in control of Christmas or is the panic starting to set in
  • do you think retailers are creating a full Xmas atmosphere yet?

This will all be done utilising the existing SKOPOS SnapShots online omnibus model.

Space remains for other subscribers/sponsors to place their questions, and they should contact Darren Noyce at SKOPOS as soon as possible.

Martyn Cripps, Research Manager at Tigerprint says:

“This weekly survey is an excellent and cost effective vehicle for us to establish and monitor UK shoppers’ attitudes and behaviour in the lead up to Xmas 2004. In our business, this is very valuable information”.


CONTACT DETAILS
For more information, please contact:

Darren Noyce, SKOPOS
T:       0207 953 8359
E:      Darren.Noyce@SKOPOS.info

Martyn Cripps, Tigerprint (part of Hallmark)
T:       01274 252145
E:      mcripp2@hallmark-uk.com