Press
Release 3rd December 2002 SKOPOS
Online Panel Revenues Grow,
Further to recent positive
announcements on profitability, SKOPOS today announce that the proportion of
their full service business generated from online work has grown and now
exceeds over 45% across all of Europe and indeed over 65% in the This makes the company
distinctly different from other full service MR agencies operating in
international markets weighed down by their costly reliance on
interviewer-based data collection. The SKOPOS Euro-Panel of
net users across the continent enables this specialist channel to work
successfully and profitably for SKOPOS, contrary to some media pundits’
continued criticism and scepticism. SKOPOS has primary operations in As examples of this
success, long-term online research contracts have recently been signed with Ask
Jeeves, BusinessWeek, BMW and eBay to name but four (and illustrating the mix
of online and offline companies). The benefits of online
panel-based research for such clients are simple: less costly, speedier,
interactive surveying of identifiable groups (target audiences). The mutual benefits for
both respondents and researchers are also active, unlike with other methods
(e.g. CATI). Surveys can be done when and to some extent where respondents
like, and they are rewarded for this through both compensation and
information/feedback (and so continue to respond). This is the future of
profitable market research. Strong growth is predicted
for SKOPOS in 2003. This will come from its online work, as well as
international surveys - and applied research
in vertical sectors such as automotive, finance, media and mobile telecoms. SKOPOS Media Contacts: Olaf
Hofmann, Managing Director, SKOPOS GmbH, Darren
Noyce, Managing Director, SKOPOS |