19^th September 2008

With innovation at the heart of the business, SKOPOS market insight (the pioneering market research, insight & consulting company) today announces the launch of its partnership with Nitro Digital (a Web Marketing & Development agency) - and the creation of the first hybrid website analytics and research service, OptiSight™ (see over for illustration).

OptiSight™ utilises continuous behavioural data from analytics feeds, plus the capture of bespoke user opinions via tracking studies and tailored evaluation work, to deliver best advice on changes to digital channels (web/email/mobile) and websites themselves.

Nitro and SKOPOS have partnered to deliver digital optimisation services to clients including: Halfords, Ladbrokes, News International, Royal Mail, Tesco, T-Mobile, Yahoo, etc.

Darren-Mark Noyce, Founder & Managing Director of SKOPOS market insight, says of the partnership and of OptiSight™:

“SKOPOS have been working with Nitro Digital for quite a number of years now in various ways, often on website and digital channel optimisation. In recent years we have commonly fused analytics and research data for the broadest perspective on web, email and mobile channel performance - and so OptiSight™ came into being as a natural evolution of this. By creating this branded service, we are able to systemise our approach - and equally we are able to simply and effectively let clients know we have second-to-none experience of this modern marketing area. One bi-product of this work we have found is that it uniquely brings together client-side technical and marketing teams as one, which can be rare in our experience. Each research division at SKOPOS will now have OptiSight™ as part of its armoury, alongside our i-Suite™ and other proprietary systems such as ShopScore™ for ecommerce satisfaction studies.”

Jules Pancholi, Founder & Managing Director of Nitro Digital, comments:

“I grew up with the ecommerce goldrush in late 90’s, founding several web businesses and websites. Back then no-one worried about getting things right. Nowadays, we are all aware that ROI and continuous optimisation of products and services and communications are paramount to the success of a business. Working in partnership with SKOPOS we have developed a means to ensuring the continual optimisation of digital channels and communications (websites, email, mobile, etc.). OptiSight™ fuses behavioural analytics data with bespoke market research to deliver optimum digital experiences for our clients. And be assured, OptiSight™ will itself be continually developed to ensure our clients ultimate satisfaction and success.”

Each team, unit and division within SKOPOS will make OptiSight™ available to clients, but for more details please contact Darren-Mark Noyce, Founder and Managing Director.

Darren-Mark Noyce MMRS MCIM,
Founder and Managing Director

E: Darren.Noyce@SKOPOS.info

T: 0207 953 8 359

W: www.SKOPOS.info