Press Release on Behalf of SKOPOS

June 2002

 

Latest topline findings on the World Cup
from SKOPOS SnapShots™

54% believe that Roy Keane should have been sent home
And 46.7% feel the eating of dogs in Korea should be banned!!

The brand-new SKOPOS SnapShots™ online-omnibus service has uncovered some surprising opinions from football fans (and those not so keen) around our isles.

These include the following:

  • 54% believe that Mick McCarthy was right to send Roy Keane home
  • 29.8% think they will have a better image of Korea and Japan as a result of the World Cup this year
  • BUT 46.7% feel the eating of dogs in Korea should be banned!
  • 19.5% say they will probably slack off from work a bit during the World Cup, whilst almost 60% intend to keep working as hard as ever.
  • Of those following the World Cup, 69% of them will be watching on TV, 33.8% will be listening on the radio and 6.1% will be making use of SMS updates – some all three!
  • On other footballing matters, 62.3% say that Carlton and Granada should pay the debts left by ITV Digital

These are just highlights from the regular SKOPOS SnapShots online-omnibus service. SKOPOS SnapShots™ is based on a sample from the SKOPOS EuroPanel™ of over 10,000 internet users from across the UK. Clients can place questions on this regular survey by contacting Nick Armstrong on 0208 747 4506 or Darren Noyce on 0208 747 4591.

About SKOPOS

The SKOPOS aim is to deliver first class research and results, that more than satisfy our clients throughout Europe. We have expertise and experience in sectors such as media, automotive, telecoms and financial services, but can also apply our knowledge of marketing, psychology, research and business to your especial needs. SKOPOS pioneered online research in the mid 90s, and knowing its benefits have developed our online SKOPOS EuroPanel™ - and also provide numerous bespoke online customer panels. However, we always recommend and deliver the best and most appropriate method for your data collection, be it CATI, Internet or focus groups, etc.

So what does SKOPOS deliver? Well concisely it's: intelligent insights, integrated Internet, research and results.

SKOPOS has offices in London, Paris, Cologne and Berlin - and partners throughout Europe and the rest of the globe. Call on 0208 747 4591 or email info@skopos-mr.co.uk for more details about us.