Sector Showcases.
SKOPOS take problems, turn them into questions which generate
the answers that form solutions. We've achieved positive
outcomes for major clients in all our sectors. Our methods
are customised, our turnaround times set a market standard
and our results are analytical and actionable.
Virtual Vinyl
The Problem
Despite the hype, has the Internet really revolutionised UK music buying?
The Method
Research conducted online to track behaviour over time.
The Solution
The writing's on the wall for the record fair. The research indicated a boom in legal music downloading and MP3 players, particularly among affluent males.
Finding Fellow Travelers
The Problem
An online travel provider wanted to access the appeal
of their UK poster adverts and compare their success with
potential competitors.
The Method
We blended resources, using the SKOPOS Euro-Panel, UK-based
recruitment and the company's customer list.
The Solution
For the client, we discovered that their posters were
communicating successfully, but the campaign's execution
could be improved. For us, we confirmed that print and
poster adverts can be effectively tested online.
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