Case Studies.
SKOPOS take problems, turn them into questions which generate
the answers that form solutions. We've achieved positive
outcomes for major clients in all our sectors. Our methods
are customised, our turnaround times set a market standard
and our results are analytical and actionable.
Is WiFi important to mobile phone consumers?
The Problem
How to promote WiFi as a key advantage of a mobile network
provider over other mobile network offerings.
The Method
Access panel used to provide a market overview of mobile phone
Internet access and i-forums used to understand usage and opinions
of those using WiFi via their mobile phone.
The Conclusion
WiFi service is regarded as excellent by those who have used it; the
problem lies in making the WiFi coverage sufficiently widespread for
this to be an attractive and viable consumer proposition.
How game is your handset?
The Problem
A handset manufacturer wanted to test drive new gaming concepts.
Did the target customers in the UK, US and Taiwan want them to
put a PS2 in their pocket?
The Method
Access panels were used to research online, with screening to
identify the target customers.
The Solution
SKOPOS are engaged in the ongoing development and launch of
gaming handsets as a result of our research.
The Malleable Multimedia Mobile
The Problem
Would this new global handset, integrating voice, Internet,
email and multimedia, prove to be a jack of all trades
and a master of none?
The Method
Customers were recruited offline and given a period of
open use combined with set tasks. Information on the usability
of the handsets was gathered through innovative online
diaries.
The Conclusion
A convenient concept but the handset couldn't deliver
the functions as well as individual appliances would.
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