Case Studies.
SKOPOS take problems, turn them into questions which generate
the answers that form solutions. We've achieved positive
outcomes for major clients in all our sectors. Our methods
are customised, our turnaround times set a market standard
and our results are analytical and actionable.
Drink with Mother
The Problem
How would this new instant drink product concept be received by mothers and children in Germany and the UK?
The Method
Using the SKOPOS Euro-Panel, an online survey of mothers and children was conducted.
The Solution
A clear picture presented of the mother and children product perception. A perfect example of the research SnapShot enabling SKOPOS to paint a LandScape image for the client.
Lager online
The Problem
Lager and wine don't mix too well, but do lager and the Internet? We set out to discover the relationship between the UK online community and lager drinkers.
The Method
The SKOPOS Euro-Panel was used to target lager drinkers.
The Solution
Drinking volumes for online lager lovers in the UK were calculated, and lager consumption found to be not statistically different from those offline.
Lager and live events
The Problem
What major live events could this beverage sponsor? Would this beer be best suited to the Baftas or the boat race?
The Method
Offline recruitment was coupled with an online SKOPOS UK survey.
The Solution
The brand's fitness and awareness for major events was found to be high and a particular demographic suitability for Formula 1 racing was discovered.
Just how jolly is the Green Giant?
The Problem
Retain or discard a particular product term for packaging
in France and Germany. Did it make the brand or baffle
the consumer?
The Method
A sample of sweetcorn buyers was drawn from the SKOPOS
Euro-Panel. Matched designs with and without the term
were shown to consumers in France and Germany.
The Solution
A strong result that guided the company's decision.
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